amaysim Australia Ltd Annual Report 2016
In six years, the amaysim Group has
pioneered the BYO handset mobile services
model, now the fastest growing segment
of the mobile telecommunications market.
An asset-light, technology-driven business
with a disruptive recurring subscription
model, the amaysim Group offers a variety
of mobile services plans to suit a range of
Aussie needs and lifestyles, from the price
conscious to the data-hungry.
The amaysim brand has consistently won
awards in customer satisfaction and prides
itself on its amazingly simple, mobile-first
customer experience platform and range of
easy-to-understand amaysim UNLIMITED
plans. Customers can optimise and manage
their accounts whenever and wherever they
choose, leading to low churn, strong word-
of-mouth customer acquisitions and high
customer satisfaction. amaysim champions
a digital disruptor model with its customers
at its core, to bring change to an outdated
mobile services industry.
In January 2016, amaysim acquired Vaya,
a low-cost mobile virtual network operator
with approximately 140,000 subscribers at
the time of the acquisition. The amaysim
Group now has a dual brand strategy, with
mobile plans and price-points to address
broader segments of the Australian market.
amaysim is the customer experience
champion while Vaya is the price-fighter.
The amaysim Group is set to extend its
services into the broadband market during
the 2017 financial year, bringing its ‘no
hassles’ approach into more areas of
amaysim Australia Ltd
is a leading provider
mobile services plans and
Australia’s fourth largest
mobile services provider.