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Company Profile

amaysim is an asset-light utility provider focusing on delivery amazingly simple mobile and energy plans. In mobile, we are Australia’s fourth largest mobile service provider, with over 1.1 million subscribers. In electricity and gas, we are one of the leading retailers outside of Australia’s incumbent energy retailers.

About amaysim

amaysim launched in 2010 with the mission to remove the complexity from the lives of Aussies who were in the market for a mobile plan. Today, our mission is still the same, we continue to make lives simple by delivering transparency, great value and fantastic customer service across all our amazingly simple products. amaysim differentiates itself in the market by offering no lock-in contracts, simple plans, and self-service customer account management.

Our focus on customers has been recognised in a slew of awards that we have received for Australia’s best Virtual Network Operator, best mobile plans and customer experience.

amaysim extended its services into energy in May 2017 by completing the highly strategic acquisition of Click Energy, an online energy retailer offering electricity, gas and solar. Click Energy’s strategy and business model was strongly aligned with amaysim’s and allowed us to significantly increase our scale and operating leverage. In October 2017, we launched our amaysim branded simple energy plans.


Our plans

With amaysim’s entry into energy, our vision transformed to becoming Australia’s best customer focused utilities provider. To achieve this, our strategy focuses on defending and growing mobile subscribers and disrupting the retail energy market.

We will continue to extend our technology platforms to enhance the speed in launching new services and will apply amaysim’s customer-centric approach as we expand into other aligned services and segments.

Underpinning all of this are amaysim’s culture and corporate values that have been present since our inception - empathy, agility, reliability and simplicity. amaysim is driven by passionate, entrepreneurial staff, working hard to deliver the most hassle-free mobile and energy plans to Aussies... and we're not slowing down any time soon.


Board of Directors

The amaysim Group’s Board of Directors has a broad range of skills, including extensive experience in running successful businesses and a broad range of professional skills such as finance, legal, marketing and accounting.

Independent, Non-Executive Chairman
Chief Executive Officer and Managing Director
Independent, Non-Executive Director
Independent, Non-Executive Director
Independent, Non-Executive Director
Independent, Non-Executive Director

Executive Team

amaysim has a dedicated leadership team. Together, they combine industry experience in telecommunications, e-commerce, customer service, technology and digital marketing. They also drive the Company’s strong, creative and dynamic culture, challenging norms and championing innovation.

Chief Financial Officer
Chief Commercial Officer
Click Chief Executive Officer
Chief Strategy Officer & General Counsel
Director, People and Culture

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