Company Profile

amaysim Australia Limited (amaysim Group or Company) is Australia’s fourth largest mobile service provider. The Company’s success is underpinned by its unique ability to provide its customers with simple, transparent and high value plans and DIY-customer service.  

About amaysim

The Company is a leading provider of subscription-based mobile plans powered by the Optus 4G network and is Australia’s fourth largest mobile services provider.

The amaysim Group pioneered the BYO handset model in Australia, now the fastest growing segment of the mobile telecommunications market.

An asset-light, technology-driven business with a recurring subscription revenue model, the amaysim Group offers a variety of mobile plans to suit a range of Aussie needs and lifestyles, from the price conscious to the data-hungry. The Company’s online-led model is complemented by an extensive physical third party retail distribution network, giving it broad national reach across a range of demographics.

The amaysim brand has consistently won awards in customer satisfaction and prides itself on its amazingly simple, mobile-first customer experience platform and range of easy-to-understand UNLIMITED plans. Customers can self-optimise their plans and manage their accounts whenever and wherever they choose, leading to low churn, strong word-of-mouth customer acquisitions and high customer satisfaction. amaysim champions a digital disruptor model with its customers at its core, to bring change to an outdated mobile services industry.

The Vaya brand, which is also part of the amaysim Group, offers low-cost, price-fighting mobile plans that appeal to the most cost-conscious Aussie mobile users. Vaya, which was acquired by amaysim in 2016 and operates an online-only distribution business model, complements the amaysim customer experience champion approach to mobile services.

With this dual brand strategy, the amaysim Group offers a range of plans to address a broad range of the Aussie market.

The amaysim Group is set to broaden its service offering into the broadband market during the 2017 financial year.

Over one million subscribers in the amasyim Group

Simple smartphone sign-up and DIY account managemen

Recurring subscription revenue model 


Board of Directors

amaysim's Board of Directors has outstanding collective experience across the telecommunication, retail, wholesale, marketing, technology and financial services sectors.

Independent, Non-Executive Chairman
Chief Executive Officer and Managing Director
Independent, Non-Executive Director
Independent, Non-Executive Director
Independent, Non-Executive Director
Non-Executive Director
Non-Executive Director

Executive Management

amaysim has a dedicated leadership team. Together, they combine industry experience in telecommunications, e-commerce, customer service, technology and digital marketing. They also drive the Company’s strong, creative and dynamic culture, challenging norms and championing innovation.

Chief Financial Officer
Chief Technology Officer
Human Resources Director
General Counsel & Company Secretary
Chief Operating Officer


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