Company Profile

amaysim Australia Limited (amaysim Group or Companyis a multi-vertical business built on innovative technology and exceptional user experience. The Company operates an asset light, technology-led business model with our customer value proposition centred around great value, no lock-in contracts and transparent pricing across mobile, devices, broadband and energy.

About amaysim

Since launching and pioneering the BYO handset mobile services model in 2010, we have successfully grown our mobile subscriber base to approximately 1.07 million and we are Australia’s fourth largest mobile services provider.[1]

Powered by the Optus 4G Plus network, the amaysim brand is synonymous with exceptional customer experience and we have consistently won awards in customer satisfaction and innovation. We pride ourselves on our amazingly simple, mobile-first customer experience platform and range of easy-to-understand mobile plans. Our customers can optimise and manage their accounts whenever and wherever they choose, leading to low churn and strong word-of-mouth customer acquisitions. Our strategy is to leverage our key assets, being our technology and significant customer base, and grow share of the household wallet through new products and services. This has required us to evolve from a mobile services provider to a business that offers mobile, devices, broadband and energy.

In August 2016, we acquired Australian Broadband Services Pty Ltd (AusBBS) which allowed us to accelerate our broadband strategy and participate in the forced migration event created by the nbnTM. In May 2017, we leveraged AusBBS’ systems and know-how to launch amaysim branded nbn plans featuring unlimited data, no lock-in contracts, no activation fees and no costs to switch between plans.

In conjunction with the launch of amaysim branded nbn, we extended our services into energy by completing the highly strategic acquisition of Click Energy Group Holdings Pty Ltd (Click), an online Australian energy retailer offering electricity and gas. Click’s strategy and business model is strongly aligned with ours and will allow us to significantly enhance our scale and operating leverage. The amaysim Group has over 800,000 households creating significant cross-sell potential.[1]

The execution of our strategy is well progressed and our team is working hard at bringing these products together under the amaysim brand. This is an important part of the future cross-sell potential which we will unlock.

Going forward, we will continue to enhance our technology platforms and apply amaysim’s trademark customer-centric approach to enable us to enter other strategic areas of the Australian household.

[1] As at 30 June 2017

The amaysim service offering





Board of Directors

amaysim's Board of Directors has outstanding collective experience across the telecommunication, retail, wholesale, marketing, technology and financial services sectors.

Independent, Non-Executive Chairman
Chief Executive Officer and Managing Director
Independent, Non-Executive Director
Independent, Non-Executive Director
Independent, Non-Executive Director
Non-Executive Director

Executive Management

amaysim has a dedicated leadership team. Together, they combine industry experience in telecommunications, e-commerce, customer service, technology and digital marketing. They also drive the Company’s strong, creative and dynamic culture, challenging norms and championing innovation.

Chief Financial Officer
Chief Operating Officer
Chief Technology Officer
Click Chief Executive Officer
General Counsel & Company Secretary
Human Resources Director


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