Company Profile

amaysim Australia Limited (amaysim or Companyexists to make household services amazingly simple. Australia’s fourth largest mobile service provider, with over 1.1 million subscribers, amaysim now also provides home internet, energy and devices to approximately 800,000 Australian homes. All amaysim products feature no lock-in contracts, transparent pricing, and are built to deliver great customer experience, convenience and outstanding value. At its core, amaysim is a technology-driven company, offering customers DIY account management backed by award- winning, online-first customer support. The ultimate home service simplifier, amaysim is removing the unnecessary hassle from everyday life by bringing home services under one roof. For home services explained click here and for more about amaysim visit

About amaysim

Since launching and pioneering the BYO handset mobile services model in 2010, we have successfully grown our mobile subscriber base to approximately 1.14 million and we are Australia’s fourth largest mobile services provider.[1]

Powered by the Optus 4G Plus network, the amaysim brand is synonymous with exceptional customer experience and we have consistently won awards in customer satisfaction and innovation. We pride ourselves on our amazingly simple, mobile-first customer experience platform and range of easy-to-understand mobile plans. Our customers can optimise and manage their accounts whenever and wherever they choose, leading to low churn and strong word-of-mouth customer acquisitions.

Our strategy is to leverage our key assets, being our technology platforms and significant customer base to grow share of the household wallet through new products and services. This has seen the amaysim Group evolve from a mobile services provider to a business that offers mobile, devices, broadband and energy – all under the amaysim brand.

In August 2016, we acquired Australian Broadband Services Pty Ltd (AusBBS) which allowed us to accelerate our broadband strategy and participate in the forced migration event created by the nbnTM. In May 2017, we leveraged AusBBS’ systems and know-how to launch amaysim branded nbn plans featuring unlimited data, no lock-in contracts, no activation fees and no costs to switch between plans.

In conjunction with the launch of amaysim branded nbn, we extended our services into energy by completing the highly strategic acquisition of Click Energy Group Holdings Pty Ltd (Click), an online Australian energy retailer offering electricity and gas. Click’s strategy and business model is strongly aligned with ours and will allow us to significantly enhance our scale and operating leverage. In October 2017, we launched our amaysim branded simple energy plans and online phones and tech store.

With the recent launch of new products marking the successful completion of amaysim’s diversification strategy, we have now begun to market our multiple services across targeted segments of our significant subscriber base. We are using amaysim’s highly competitive mobile products to bring in new subscribers and we will market our higher value energy and broadband plans to them. The growth in mobile subscriptions remains at the heart of our cross-sell strategy, as this is the most efficient channel for acquiring new subscribers, who have a lower cost-per-acquisition when compared to energy and broadband.

[1] As at 20 February 2018

The amaysim service offering




Board of Directors

amaysim's Board of Directors has outstanding collective experience across the telecommunication, retail, wholesale, marketing, technology and financial services sectors.

Independent, Non-Executive Chairman
Chief Executive Officer and Managing Director
Independent, Non-Executive Director
Independent, Non-Executive Director
Independent, Non-Executive Director

Executive Management

amaysim has a dedicated leadership team. Together, they combine industry experience in telecommunications, e-commerce, customer service, technology and digital marketing. They also drive the Company’s strong, creative and dynamic culture, challenging norms and championing innovation.

Chief Financial Officer
Chief Operating Officer
Click Chief Executive Officer
General Counsel & Company Secretary
Human Resources Director


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